Sponsorships and community partnerships
We’re focused on supporting what’s important to our customers, people and communities. AA Insurance connects with communities via a range of activities in partnership with organisations that are making a meaningful difference. When we support groups
with funding, we engage our people and customers in the process, to understand which issues matter to them.
Our partners
Eden Park
Our partnership with Eden Park helps us support the experiences that bring New Zealanders together. As New Zealand's national stadium, Eden Park hosts some of the country's biggest sporting, entertainment and community events, creating memorable moments for fans throughout Aotearoa.
We've been an Icon Partner of Eden Park since 2017 and are proud to support a venue that holds a special place in New Zealand's sporting and cultural landscape. From major international fixtures and concerts to community events, our partnership helps us connect with the people and communities we serve.
Through the partnership, we're also able to create special opportunities for our customers, employees and community partners to experience Eden Park and enjoy some of New Zealand's biggest events.
The Big Little Sponsorship
The Big Little Sponsorship helps more young New Zealanders access the benefits of sport. By supporting primary schools across Aotearoa, the programme helps create more opportunities for tamariki to get active and take part.
Since 2018, we've contributed more than $230,000 in grants to schools around New Zealand, helping fund everything from sports equipment and uniforms to facility upgrades and trips that make participation possible.
Find the latest information about Big Little here.
Student Volunteer Army
We believe stronger, more resilient communities help protect our customers and their belongings, and this is particularly important as severe weather events are becoming more frequent. Communities and households that are well-prepared and connected with each other, recover stronger, should misfortune or disaster strike. Student Volunteer Army has mobilised tens of thousands of student volunteers in local New Zealand communities and given them the skills to respond in a crisis, while empowering volunteers to build stronger communities through volunteering for generations to come.
We are proud to partner with Student Volunteer Army and work with them to continue their legacy of empowering primary, secondary, and tertiary aged young people in Aotearoa to find and create their own meaningful volunteering opportunities.
Motor Apprenticeship Scheme
Our AA Insurance Sponsored Apprentice Scheme continues to provide a much-needed pipeline of talent for the collision repair and refinishing industry. Beginning with four apprentices in Auckland in November 2017, the scheme has provided both financial and mentoring support to apprentices as they work towards full qualification in these trades.
Today, AA Insurance supports six apprentices getting started in collision repair and refinishing. AA Insurance Supplier Performance Managers mentor scheme participants, passing on valuable skills and knowledge and are currently involved in monitoring apprentices’ progress as they work through their training modules.
Sponsorship criteria
To ensure our sponsorships and community partnerships deliver value for AA Insurance and our partners, criteria have been developed to evaluate all future opportunities.
While we’re always open to requests for sponsorship, we may not always be able to help, and right now we’re fully committed to our existing sponsorship and community partnership portfolio.
Our sponsorship and community partnership activities are governed by the following principles:
- Alignment with our organisational and brand values.
- Opportunity to build the reputation of our brand at scale.
- Scope to build a tangible connection with our communities and provide benefits to our people, customers and the wider community.
- High impact, relevance and visibility with the target audience.
- Have a national presence and broad appeal.
- Be of an appropriate weight and scale to build strength and credibility.
- Participation and engagement opportunities for our people.
- Opportunities to leverage and engage with our customers in a way that benefits them.
- The partner needs to be willing to innovate and have a clear strategic direction.
Proposals won’t be considered if they:
- Discriminate.
- Support individuals only.
- Support religious or political groups or events.
If you have an opportunity you’d like to share with us, please contact the brandteam@aainsurance.co.nz.